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Sports betting strategy, analysis & industry takes

02 How Sportsbook Price/Line Discovery Works

How Sportsbook Price/Line Discovery Works

In the world of fixed odds wagering (see: not parimutuel wagering like horses or marketplaces like BetFair/NoVig/ProphetX), one of the more common questions I've seen is "how do books determine their opening lines and odds?" While most sportsbooks employ teams of traders and quantitative analysts, the

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